B2B and wholesale fulfillment lets a DTC brand sell to boutiques, distributors and retailers without opening a second warehouse. We ship case-pack and pallet orders from the same inventory pool as your parcels, following each buyer's requirements.
One inventory pool, every channel
Running DTC and wholesale out of separate warehouses doubles inventory, splits forecasting and guarantees that one channel runs short while the other is overstocked. A single pool, with stock allocated by channel where needed, lets you sell everywhere from one source of truth.
We receive inventory once and make it available to your storefront, your marketplaces and your B2B orders. If you need to protect stock for a retail purchase order or a marketplace, we can reserve quantities so DTC demand cannot consume them. Reporting shows inventory and shipments by channel, so finance and sales see the same numbers.
Case, pallet and freight shipments
Wholesale orders look different from DTC orders. Instead of one or two units in a mailer, they are cases or full pallets bound for a store or distribution center. We pick in case quantities or inner packs, build and wrap pallets to the buyer's height and weight requirements, and label cartons and pallets as specified.
Smaller B2B orders often ship parcel, while larger ones move by LTL or truckload. We arrange freight with the carrier you specify, the retailer's own routing program, or our carrier options, and provide bills of lading and proof of delivery. Appointments at retailer distribution centers are scheduled according to the buyer's process.
Retailer routing guides and compliance
Retailers publish routing guides, also called vendor compliance manuals, that dictate how shipments must be labeled, packed and delivered. Requirements commonly include GS1-128 shipping labels with SSCC codes, specific carton markings, pallet configurations and advance ship notices sent before the shipment arrives. Missing a requirement can result in chargebacks that erase the margin on an order.
During onboarding for each retail account, we review the routing guide with you and build its requirements into the order's packing and labeling rules. That way, compliance is part of the standard workflow rather than a manual checklist someone has to remember.
EDI and order exchange
Larger retailers exchange orders and shipping information through EDI, using standard documents such as the 850 purchase order, 856 advance ship notice and 810 invoice. If your retail accounts require EDI, orders can flow from your EDI provider into our system and shipment confirmations can flow back, so ASNs are generated from what actually shipped.
For smaller wholesale accounts that order by email or through a B2B portal, we accept orders via your ecommerce platform's wholesale channel, a spreadsheet upload or direct entry, whichever keeps your process simple.
What's included
- DTC, marketplace and wholesale orders from one inventory pool
- Channel-level inventory reservations
- Case, inner-pack and pallet picking
- LTL, truckload and retailer routing program shipments
- GS1-128 / SSCC labeling and carton marking
- EDI order and ASN exchange through your EDI provider
- Bills of lading and proof of delivery
Frequently asked questions
Can a DTC 3PL handle wholesale orders?
Yes, if it supports case and pallet picking, freight shipping and retailer compliance. We ship wholesale and retail orders from the same inventory as your DTC orders.
Do you support EDI?
Yes. We exchange order and shipment data with your EDI provider so retailer purchase orders flow in and advance ship notices reflect what actually shipped.
What is a retailer routing guide?
A routing guide is a retailer's rulebook for how vendors must pack, label and ship orders to its stores or distribution centers. Non-compliance can lead to chargebacks.
Can you hold inventory for a retail order?
Yes. We can reserve quantities for a purchase order or channel so DTC demand does not consume stock you have committed to a retailer.